Kim's Story: Connecting her Company, Client, and Giving

    I love when I find a new recipe of success for Living by Giving.  Just like chocolate chip cookies, there are many unique recipes, and I get excited when I find a good one.

I first met Kim when she was living here in Atlanta and had just started her k101 Agency specializing in public relations and marketing.  Kim was already a professional player on the Atlanta scene, very well-known and well-respected, and I was just a rookie who had started a non-profit and needed some guidance in branding and awareness.  Kim, without hesitation and without pay, helped me immensely.  I still remember that feeling of empowerment she gave me, just by merely giving me her attention and wisdom, when I'm sure she could have been doing much more "profitable" tasks. (She's a true giver.) 

Since then, Kim has moved away from Atlanta.  But I was excited to chat with her recently and to learn that her business is booming and she still has that giving touch.  In fact, she is a heroic example of how professionals can bring together their own philanthropic passion and their corporate client, all to give back to the community...and make a difference. Her story involves volunteering, inspiring, and "a case of identity" for young girls, provided by Caboodles.

Kim shared with me exclusively, "I feel so lucky to be able to work with clients who care about their community and attach to causes that align with their brand and company culture.  k101 Agency has allowed me to cross-pollinate my work life with my passion for teaching kids/teens in underserved communities.  The opportunities are infinite and I encourage everyone to consider possible resources in their “work” life that can help worthy causes, it’s just a matter of putting the puzzle pieces together and making sure both sides are benefiting." 

To take a line from her own campaign, in her case Kim has created a cause-marketing campaign that elevates her clients' exposure amongst its target audience while championing the spirit of young girls by encouraging creativity and self confidence.

Did you know that over 80% of consumers say they choose brands that support good causes?

Check out Kim in the Caboodles' new campaign video:

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